Shop the broker not the rate

In the competitive world of mortgages, finding the best rate is not the only thing that matters. The key to securing the best deal lies in shopping for the right mortgage advisor. By partnering with a trusted advisor, borrowers can rest assured that their entire financial profile and home's value and condition will be thoroughly analyzed to determine the most favorable rate.

However, some borrowers may become frustrated with the pre-approval analytics or be dissatisfied with the initial rate quote, causing them to turn to a competing lender. But here's the kicker: in 80% of cases, these borrowers end up returning to the original loan agent, as the competing rate quote turned out to be incorrect or the home's value/condition made the loan ineligible.

While rates and fees may be similar across established and credible lending firms, the loan agent's ability to provide proper advice, analyze borrower and property profiles, and close with no surprises can vary significantly. That's why it's crucial to shop around for a lender and loan agent who you trust to deliver on these three things:

(1) advise properly,

(2) analyze borrower and property profiles

(3) close with no surprises.

Once you've found the right partner, work together to set a rate target that you're comfortable with and give them the green light to lock in the rate when it hits your desired level.

In the highly competitive world of mortgages, partnering with the right advisor can make all the difference in securing the best deal possible.

Call me today to get started 714-658-0871